You’re a designer too
Everybody is a designer. If you think you’ve never done design, think about the last time you created a Word document. Setting up headlines, adding images, making text bold,… It’s all about design.
Being surrounded by design everywhere makes it easy to focus on details like the size of the logo or the opacity of an overlay. Don’t get me wrong, details are important but overthinking them often means that a bigger problem is hidden.
Designers are not artists
Designers produce work based on research, design principles and data. Like every other professionals they show up on time and are responsible for their work.
Communicate problems, not solutions
The role of a professional designer is not to produce beautiful screens but rather to solve problems. While giving feedback to designers, try to ask questions instead of giving solutions. For example, it is more valuable to ask why there's a search bar in the header than to tell the designer to remove it because it is ugly. The answer from the designer will be way more interesting and lead to better design.
When clients suggest solutions, designers have to either accept or refuse them. This situation put designers in a bad place as they are stuck between losing control or alienating clients.
Design is a team sport
Of course designers own the process but in order to produce the best outcome, they need you among other collaborators.
Their goal is to translate your expectations into products people understand and interact with. Talking to designers about your organization, your projects and your values will only make the end result closer to what you're expecting as well as your users.
It's all about your users
When giving feedback on design comps that seem final it is tempting to involve your personal tastes. Instead, try the put yourself in your users' shoes by asking yourself "Will the user enjoy it?" or more broadly "Is it in line with the image the company wishes?".
5 things that have to be on your homepage
- A headline: you only have a few seconds to make people understand what your website is about so having a clear and concise headline really helps.
- Primary CTA: a CTA —or call to action— is a button or a link people click to do what you want them to do on your platform. It can go from registering to creating a project or even make them discover your website.
- Supporting image: Visuals help people understand what your platform and values are about. Plus people love pictures and illustrations.
- Navigation: To navigate on a website is crucial in order to avoid people leaving it. A clear navigation system will keep people on visiting your platform.
- Benefits: Explain why people should use your platform. What's in it for them?