Each platform is unique, so is your homepage.
The famous-person discussion
One simple question: “If your organization were a famous person, who would it be and why?”. The homepage of Barack Obama would look quite different than let's say Eminem's. Barack Obama is serious but appreciates a joke, he looks at ease in every situation and has a reassuring voice. Eminem is in a mood of revolt, his stare is deep and his words are heavy.
The purpose of this exercise is to all have the same idea of your tone of voice and values.
Without fail, this question always leads to passionate discussion. Out of the suggestions will emerge a set of words that represent the people discussed. We'll use these to shape the aesthetics and feel of the website.
The second exercise is collaborative moodboarding. The idea is to focus on the aesthetic tastes of your audience.
Create a moodboard of things that your target audience would like. To get started, focus on:
- color (using a tool like Kuler);
- typefaces (using Google Fonts);
- imagery (using Flickr or Pinterest).
If you have more than one audience, feel free to create more than a single moodboard. To create the moodboard, you can either create it physically and send us pictures, with a software like Word or Photoshop or even with specialized platforms like http://www.gomoodboard.com or https://www.canva.com.
Design a book cover
To focus on aesthetics is not enough though. We also need to think about the website’s structure.
A book has a front cover, a back cover and an inside flap. The front cover makes the first impression; the back cover provides more detailed information; and the inside flap goes into even greater depth.
This final exercise will help us to prioritize your messages. Design a book that communicates the core messages of your organization. What would appear on the front cover? What do you most want people to know? What would appear on the back cover or inside flap?
By completing this exercise, you will have to focus their messaging, and we will better understand your organization’s core messages.
You can realize this with the tools you feel comfortable like pen and paper, Word or another software. All we need to receive in the end is images of your book cover.